Generating sales and growing your business starts with your brand. Brand is everything and you must be unique and offer something valuable to your customers to convince them to pay.
The best part is that content creation is easy. Any phone camera is good enough to make high quality and engaging videos or pictures to showcase your brand and product. User generated content, or UGC, means self-made content, and does not have to include you in the media.
Your marketing funnel must drive impulse and demand throughout the entire process, from first impression to sale conversion. It isn’t enough to only create good content, you have to continue to excite throughout every step of your funnel to secure customer sales.
The brand experience after a sale matters too. Fast product delivery makes for happy customers who won’t request refunds, and informative follow ups help keep your audiences engaged or purchasing additional products.
Brand Your Funnel
Once your niche is clarified and your digital products are ready to be sold, its time to build your brand. Branding includes any visual perception of your business, from content you create to post purchase follow up activity.
Brand Your Linktree
Linktree is the medium between your content and where customers pay for your product. It is important to have a strong Linktree presence when visitors click on your Linktree link to compel them to continue down your funnel to your purchase page.
Navigate to Linktree and log into your account.
Click on the Appearance tab to update your Linktree bio to update it.
Your Linktree bio is limited to 80 characters so brevity is important. Focus on your authority and the why to which your audience should trust you as a creator and your brand as value add. Consider adding emojis to your bio to add coloring and personalization.
Click on the Add social icons button below your Linktree bio, or on the Settings menu item tab add your social icons. Any social network you are posting content to for your brand should be included if it is available.
Click on the Add icon button under the Social icons section to find social networks and add your profile information.
Search for a social media platform and select the link to add your social media handle.
Insert your social media handle and make sure you follow the example given for proper formatting.
Once your social media handle is added in the proper format, click on the Add to Linktree button to add your social media profile link to your Linktree profile.
Your social media url is now added to your Linktree profile. When visitors click on your social icon they are taken to your social media profile to follow you and engage with your content.
You may add emojis to your Linktree links to create a more visually appealing focus and call to action for your audience. Select the Links menu item to make final updates to your product link to drive more engagement by your Linktree visitors.
Select the pencil icon to the right of your product title to edit it. Add an emoji to highlight your Linktree link to drive traffic to your product.
After updating and branding your Linktree profile and SendOwl link, you are ready to start creating content to post on social media!
Click on the Share button in the top-right of the page to find your unique Linktree page link towards the bottom of the menu.
You may now add your Linktree url to any of your social media accounts, post anywhere you want, or send to anyone how you wish!
Brand Your Social Media Accounts
Branding your social media accounts ensures you have a consistent brand experience across your marketing funnel helps your audience understand who you are and what you do.
For this example TikTok is used although the same principles apply to any other social media platform.
Brand Your TikTok Account
Navigate to TikTok to sign into your TikTok account.
Press the Log in button to sign into your TikTok account, and select your preferred log in method. If you do not have a TikTok account, select the Sign up link within the Log in to TikTok popup window to create your account.
Enter your account credentials to sign into your TikTok account. Confirm your two-step authentication if required by inserting the requested code into the log in popup.
Confirm your login information then press the Log in button to access your account.
Click your profile icon in the top right of your account and choose View profile.
Click the Edit profile button to edit your TikTok profile.
In the Edit profile bio section, create a compelling message that on first impression expresses your niche and purpose. Leave enough space to include your Linktree url. TikTok users can go to your profile from your video posts and learn more about you. Give your audience a call to action in your bio to go to your Linktree take the next step in the customer journey. Include emojis for an extra attention grabber.
Once you are happy with your profile, save your changes.
Now anyone can go to your Linktree from your TikTok profile to discover and purchase your product!
Post to TikTok
Posting videos to TikTok is easy and straightforward. Go to TikTok’s Creating Videos documentation to get the details on how to effectively use TikTok and its tools.
TikTok Creator Tools
Creator tools on TikTok work for both personal creator accounts and business accounts. Creator Tools give you insights into your content analytics to see which videos perform best so you can do more of what your audience resonates with most to grow awareness and conversions of your brand or products.
TikTok Creator Portal
The Creator Portal on TikTok shows you how to get started on TikTok, content creation essentials, foundations for success, and content strategy tips. Following best practices ensures you create content that works best for the platform and your audience and to achieve organic growth with your posts.
Go Viral
Posting to TikTok is easy and following TikTok’s advice on their Creator Portal and using their Creator Tools will ensure you maximize your success. Post daily if not multiple times per day. Don’t be afraid to pull out your phone and film your thoughts or life as it occurs, overlay text, use clear call to actions to tell your audience what you want them to do, and then review your analytics to better your creative content and strategy.
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